Groupm Advertising Forecast 2024. At the other end of the spectrum, zenith expects. Television, including ctv, is the.
Global advertising in 2023 is forecast to total up to 889.0 billion dollars (excluding the impact of u.s political advertising). Groupm predicts 2024 growth of 6 percent, just 0.1 percentage points higher than its 2023 forecast of 5.9 percent.
Looking Ahead To 2024, Groupm Says Global Ad Billings Will Downshift Slightly To 5.3% Growth Or $936 Billion.
Television, including ctv, is the.
Digital Advertising To Take 66 Per Cent Of Global Market Share By 2024:
Groupm’s forecast is still brighter than dentsu’s, which predicts global ad spend growth will slow to 3.3% in 2023.
We Now Believe That Global Advertising Growth For 2022 Will Be 6.5%, Excluding U.s.
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Looking Ahead To 2024, Groupm Says Global Ad Billings Will Downshift Slightly To 5.3% Growth Or $936 Billion.
At the other end of the spectrum, zenith expects.
Globally, Groupm Execs Tv And Professional Video Advertising To Grow 1.5% To $157.8 Billion In 2023.
Television, including ctv, is the.
Globally, Groupm Is Forecasting Global Ad Spend Growth To Decelerate To 5.3% In 2024, Showing An Improvement In Real Terms, Adjusting For Inflation, Yet Still.
